The HBCU Museum

University Assignment

Fall 2025

Redesigned the HBCU Museum logo with a modern, simple visual identity that reflects the institution's rich history and cultural significance. The project focused on creating a bold, memorable mark that appeals to contemporary audiences while honoring the museum's mission and heritage.

RESEARCH & PROCESS

The redesign process began with researching the HBCU Museum's current logo and target audience to better understand its identity and values. Inspiration was gathered from HBCU culture, historical symbolism, and contemporary branding trends before developing multiple logo concepts through sketching and digital exploration. The final design was refined to create a modern, vibrant logo that honors the museum's heritage while appealing to a new generation of visitors.

Current Logo