Overview

The capstone project will address the lack of access of green spaces in underserved communities by creating a non-profit organization brand that connects communities to resources such as urban gardening, farmer markets, environmental education, and locally-owned eco-friendly businesses. It will include logo design, brand advertising, and promotional merchandise. The purpose of this project is to raise awareness about environmental inequities while promoting green spaces to empower and strengthen resilience within these communities.

Research

Underserved communities are three times more likely than other communities to face limited access to green spaces. This lack of access is often shaped by restricted land availability, redlining, displacement, income-based segregation, limited resources, and safety concerns including the risk of being targeted in outdoor spaces. As a result, this can significantly impact both physical and mental health.